S1E09 — Want vs. Need: How to Build Products People Can’t Ignore

Some products get applause. Others get adopted. Only one of those paths leads to survival.

This episode digs into one of the biggest traps in product development: building something people like instead of something they genuinely need. Hosts Vince O’Gorman (Founder, Nexxt Ideas), Brady MacDonald (Chief of Sales, Nexxt Ideas), and Christa Hill (Co-Founder, Tacit Edge) break down why being a “nice-to-have” is the fastest route to irrelevance and how founders can shift from cool ideas to essential solutions.

You will hear sharp contrasts between wants-driven flops and needs-based winners, along with stories of founders who stopped chasing novelty and started solving real, unavoidable problems. If you have ever wondered whether your product would be missed if it disappeared tomorrow, this conversation will answer that with clarity.

In This Episode:

• Why “nice-to-have” products are the easiest to ignore
• How to identify painful, persistent, real problems worth solving
• The difference between user applause and true traction
• Signals that something is a need: urgency, frequency, and pain
• Founder stories where a pivot from fluff to function unlocked growth

Perfect for:

• Builders chasing ideas that get compliments but not customers
• Founders who want to turn interest into actual demand
• Entrepreneurs who need to validate whether their product truly matters

The best products do more than attract attention. They become essential.

• Under 30 minutes.
• Real insights to help you create products that cannot be ignored.

🎧 Listen now at taskfailedsuccessfully.dev or wherever you get your podcasts.