🎙️ Episode 5 – Gary Ladue, Marketing Director at Modern Automotive Network

Podcast: The 100 Marketers Project

Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)

In this episode of The 100 Marketers Project, we sit down with Gary Ladue, Marketing Director at Modern Automotive Network. Gary shares how his team approaches automotive marketing across multiple rooftops, balancing brand consistency with local dealership needs.

From his philosophy on vendor partnerships to his take on digital retailing, Gary opens up about the strategies that help Modern Automotive scale while keeping people and relationships at the center. If you’re looking for a candid take on what works in dealership marketing today, this episode delivers.

⏱️ Timestamps:

• ⏱ Key Timestamps
  • [00:01:00] Introduction to Gary Ladue and Modern Automotive Network
  • [00:04:00] The evolving role of a marketing director in automotive retail
  • [00:08:00] Balancing group-wide strategy with local dealership execution
  • [00:12:00] Building better vendor relationships and holding partners accountable
  • [00:16:00] Digital retailing: customer expectations vs. dealership realities
  • [00:21:00] The importance of training and communication across stores
  • [00:25:00] Marketing beyond leads — brand trust, community, and retention
  • [00:29:00] Gary’s advice for future automotive marketers

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