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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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This episode breaks down the most effective retargeting strategies across Facebook and Google, helping you re-engage visitors and increase conversions with smarter, more personalized ads. You will learn how to target users based on behavior, optimize your messaging, and maximize your advertising ROI.
In this episode, you will learn:
• How to retarget cart abandonment to recover lost sales
• Ways to retarget product page visitors with tailored ads
• How to use dynamic ads for more personalized retargeting
• How Google RLSA helps you target active searchers
• Why display retargeting keeps your brand visible
• How to retarget YouTube viewers based on engagement
• Best practices like segmentation and frequency capping
This episode will give you the tools to build stronger retargeting campaigns that convert more customers and improve overall ad performance.
Blog Link: The Best Retargeting Strategies Across Facebook and Google
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