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When an ad suddenly stops working, the last thing you want to do is panic and shut everything down.

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I share with you the exact steps I take as an ads manager to figure out what’s actually going on—usually it’s something simple like comment management, frequency, or a weak hook.

These small fixes often bring an ad back to life without rebuilding anything from scratch. If you stay calm, take the right steps, and make data-driven tweaks, you can stretch your ad’s performance and save a lot of money.

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Chapters

1. Don’t Panic: Why Ads Stall (00:00:00)

2. Three Pillars Of Course Ads (00:00:45)

3. Comment Management And Social Proof (00:01:22)

4. Intro & Credibility (00:02:25)

5. Diagnose Frequency And Audience Size (00:03:08)

6. Benchmarks For Cold And Warm Audiences (00:04:31)

7. Click-Through Rate And Copy Fixes (00:05:04)

8. Headlines, Visuals, And Alignment (00:06:13)

9. Simple Tweaks Before Starting Over (00:07:49)

10. Ad Audit Offer And Closing (00:07:58)

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