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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Heath Adams, better known as The Cyber Mentor, built an 8-figure training business and sold it. In this episode, he shares how he did it starting from scratch with no sales team, no ad spend, and just pure organic content.
We talk about how he grew 50% year over year, why he believes authenticity beats algorithm hacks, and how he scaled from a one-person operation to 30 employees before the acquisition. Heath also gets into why he focused on one channel first, how he structures his email promotions, and what he's learned about pricing from selling everything from $30 subscriptions to $2,500 live trainings.
If you're building a course or training business and want to know what it actually takes to scale to 8 figures, this one's worth your time.
🌐 Check out Heath's work at https://academy.tcm-sec.com
🔍 Follow Heath on LinkedIn: https://www.linkedin.com/in/heathadams/
🔍 Follow The Cyber Mentor on YouTube: https://www.youtube.com/c/thecybermentor
If you enjoyed this episode, subscribe and leave a comment letting me know your biggest takeaway. And if you want help growing your own course business, check out what we do at Data Driven Marketing - https://datadrivenmarketing.co
See you next week.
Chapters
1. From Consultant To Training Powerhouse (00:00:00)
2. Practical Hacking And The Gap In Training (00:02:33)
3. YouTube To Inbound Engine (00:05:21)
4. Dominate One Channel Before Expanding (00:08:02)
5. Algorithms, AI, And Real Authenticity (00:10:41)
6. Curation Over Marketplace Sprawl (00:13:45)
7. Revenue, Team Growth, And Acquisition (00:16:41)
8. Shifting From YouTube To LinkedIn B2B (00:19:26)
9. Email Funnels, Newsletters, And Promotions (00:22:10)
10. Pricing Models And The Move To Recurring (00:25:12)
11. Introducing High‑Ticket And Live Training (00:28:07)
12. Selling To Individuals Versus Businesses (00:31:12)
210 episodes
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