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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of The Backstory on Marketing and AI, we uncover how AI is reshaping influencer marketing. Our guest from The Rave reveals how smart tools are identifying influencers hidden within your customer base, enabling personalized, scalable outreach using real-time data and automation.
Learn how AI-powered platforms reduce wasted spend on unresponsive influencer gifting campaigns, increase engagement, and allow brands to reward customers who truly love their products.
Tune in to discover:
· How to use AI-enabled market research to find influencers already in your buyer pool
· Why refunds outperform flat-rate payments in influencer conversion
· What makes AI-generated outreach more authentic and effective
· Where AI helps optimize the entire influencer journey
This episode is packed with actionable insights for any marketer navigating a post-cookie, low-ROI influencer world.
Click here to view the video: https://www.youtube.com/watch?v=zNG6wEpQdUo
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