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In this episode of The Backstory on Marketing and AI, we explore how AI enabled Market Research is reshaping project management and beyond.

Most large projects today suffer from cost overruns and delays. AI is providing a solution by forecasting risks, automating reporting, and enabling smarter scheduling. From construction to utilities and data centers, companies are leveraging AI to transform their results.

We discuss the myths and realities of AI adoption, its impact on jobs, and what the future holds for industries with slow adoption curves.

Listeners will gain insight into:

  • Why 80% of projects cost more and take longer.
  • How AI forecasting reduces risk.
  • The role of AI agents in reporting.
  • How generative scheduling accelerates project planning.
  • The impact of AI on jobs and career paths.

This conversation goes beyond hype to provide practical insights into how AI and Marketing can improve outcomes in both business and infrastructure.

👉 Click here to view the video: https://www.youtube.com/watch?v=JYaQfhNTqbo

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109 episodes