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Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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It's the next level - tailoring your message to individual customer needs, at scale. It's the end of "one-size-fits-all" marketing: "Mass marketing is dead" and customers expect you to know them. It turns one-time buyers into loyal, repeat fans.
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