198: What Is AI Really Costing You When You Hand Over Your Creative Control? The Brassy Broadcast With Jen Edds podcast

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198: What is AI Really Costing You When You Hand Over Your Creative Control?

3d ago 36:37

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What is AI really costing you when you hand over your creative control?

If you’re a solo or small business owner creating content to grow your business, you already know the pressure to keep up. Between SEO demands, audience expectations, and new AI tools promising shortcuts, it’s tempting to hand over control and “let the robot do it.”

But will your audience feel any connection to you when they finally find your content? Or will you sound like everyone else who is letting AI create their content from start to finish?

I’m joined by Emily Gertenbach, a seasoned SEO content strategist who’s been writing human-centered digital content since 2010. She’s worked with clients ranging from local agencies to internationally recognized companies, and she’s here to help us make sense of AI’s role in content creation. Emily brings receipts, nuance, and a bit of tough love as we unpack how AI can help and hurt your brand voice, your SEO, and your connection with your audience.

This isn’t a doom-and-gloom episode about robots ruining your content. It’s a human-first conversation about how to use AI responsibly while keeping your creative voice at the center.

Listen for These Episode Highlights

• What happens when a brand’s copy feels “off”

• Is your AI-written content quietly tanking your Google rankings over time?

• How can you still show up in Google’s top results without gaming the algorithm?

Chapters

(00:00) Why AI might be costing you more than it saves

(03:15) Meet Emily Gertenbach and her mission to humanize SEO

(04:07) How does generative AI like ChatGPT work?

(05:34) How machine learning is different than generative AI

(07:15) The problem with what generative AI creates

(09:00) A real-world example of AI harming brand connection

(14:48) What happens when Google evaluates AI-written content against quality metrics?

(15:24) What Google actually rewards when ranking your content

(21:18) Emily’s six human-first elements for long-term SEO success

(23:48) Emily’s AI tool recommendations

(28:56) Why you should think twice before feeding AI your blog

(32:30) How small business owners can use AI responsibly

(34:50) Where to connect with Emily and read her blog

LINKS, RESOURCES, AND TOOLS MENTIONED

https://www.egcreativecontent.com/articles/searcher-hierarchy-of-needs

https://www.egcreativecontent.com/articles/dont-use-ai-for-brand-content

https://www.clearscope.io – SEO content research and optimization tool

https://www.semrush.com – SEO and keyword research tool

https://www.notion.so/product/ai – Document organization and internal content search support

MEET EMILY GERTENBACH

Emily Gertenbach has been creating SEO content since 2010. She’s worked with a wide variety of clients from local agencies tinternationally recognizeded software companies considered to be on the leading edge of user experience and design. Emily understands that, as tempting as it is to try to please the ever-changing Google algorithm, the need for real, humanized content remains constant, which is one of the reasons I’m so excited to be chatting with her about AI and where it fits into SEO and content.

CONNECT WITH EMILY GERTENBACH

https://egcreativecontent.com – Emily's website and blog

CONNECT WITH JEN

Book Your Podcast Power Hour

Website: https://brassybroad.com

YouTube: @BrassyBroadJen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Instagram: https://instagram.com/brassybroadjen

TikTok: https://tiktok.com/@brassybroadjen

**Episode image artwork generated by ChatGPT. Show notes and timestamps created with the help of ChatGPT.

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