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In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Business Compass LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Compass LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Business Compass LLC is an AWS Advanced Consulting Partner and Well-Architected Partner. We have been recognized as APN Certification Distinction. We specialize in cloud migration, serverless solutions, AI/ML, IoT, DevOps, data and analytics, web development, media services, and Well-Architected Framework Reviews. We provide high-performance applications, scalable infrastructure, and cost-optimized deployments with expertise in Generative AI, Data Analytics, Live Streaming, Pay-Per-View, Video on Demand, AI-driven automation, and security solutions, helping businesses innovate, optimize, and grow efficiently.
Content provided by Business Compass LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Compass LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Business Compass LLC is an AWS Advanced Consulting Partner and Well-Architected Partner. We have been recognized as APN Certification Distinction. We specialize in cloud migration, serverless solutions, AI/ML, IoT, DevOps, data and analytics, web development, media services, and Well-Architected Framework Reviews. We provide high-performance applications, scalable infrastructure, and cost-optimized deployments with expertise in Generative AI, Data Analytics, Live Streaming, Pay-Per-View, Video on Demand, AI-driven automation, and security solutions, helping businesses innovate, optimize, and grow efficiently.
Revolutionizing DevOps with AWS MCP Servers and Model Context Protocol https://knowledge.businesscompassllc.com/revolutionizing-devops-with-aws-mcp-servers-and-model-context-protocol/ AWS MCP Servers and Model Context Protocol are changing how DevOps teams build, deploy, and manage applications in the cloud. This powerful combination brings smart automation and better team coordination to development workflows that used to eat up hours of manual work.…
The Beginner’s Survival Guide to AWS Project Management https://knowledge.businesscompassllc.com/the-beginners-survival-guide-to-aws-project-management/ Managing AWS projects can feel overwhelming when you’re just starting out. Cloud infrastructure, service configurations, and cost tracking create a steep learning curve that catches many project managers off guard.…
How to Use AWS WAF to Protect Your Applications from SQL Injection and XSS https://knowledge.businesscompassllc.com/how-to-use-aws-waf-to-protect-your-applications-from-sql-injection-and-xss/ Web applications face constant threats from hackers trying to exploit vulnerabilities through SQL injection and cross-site scripting (XSS) attacks. AWS WAF provides a powerful shield against these common security risks, but many developers and security teams struggle with proper setup and configuration.…
Data Modeling in DynamoDB: Pros and Cons of Single vs Multi-Table Design https://knowledge.businesscompassllc.com/data-modeling-in-dynamodb-pros-and-cons-of-single-vs-multi-table-design/ Choosing the right DynamoDB data modeling approach can make or break your application’s performance and your AWS bill. This podcast breaks down the critical decision between single table design DynamoDB and multi table design DynamoDB approaches, helping developers and architects pick the strategy that fits their specific needs.…
How to Launch, Secure, and Scale Your Website on AWS https://knowledge.businesscompassllc.com/how-to-launch-secure-and-scale-your-website-on-aws/ Building a website on AWS gives you enterprise-level infrastructure without the enterprise price tag. This podcast walks developers, small business owners, and anyone ready to move beyond basic shared hosting through the complete process of AWS website hosting.…
DevOps Release Management Explained: Lifecycle Stages, Tools, and Best Practices https://knowledge.businesscompassllc.com/devops-release-management-explained-lifecycle-stages-tools-and-best-practices/ DevOps release management is the backbone of successful software delivery, controlling how code moves from development to production while keeping quality high and downtime low. This podcast is perfect for DevOps engineers, release managers, software developers, and IT operations teams who want to build rock-solid release processes that actually work.…
Building Safer Kubernetes Pipelines: Admission Controllers and Webhooks Explained https://knowledge.businesscompassllc.com/building-safer-kubernetes-pipelines-admission-controllers-and-webhooks-explained/ Kubernetes clusters face constant security threats, especially when CI/CD pipelines deploy workloads without proper validation. Kubernetes admission controllers act as gatekeepers, intercepting and evaluating every API request before resources reach your cluster. This makes them essential for preventing Kubernetes security vulnerabilities and building robust Kubernetes security pipelines.…
Automating Model Management and Deployment with MLflow on Databricks https://knowledge.businesscompassllc.com/automating-model-management-and-deployment-with-mlflow-on-databricks/ Managing machine learning models in production can quickly become overwhelming without the right tools and processes. This podcast shows data scientists, ML engineers, and DevOps teams how to streamline their machine learning CI/CD pipeline using MLflow’s powerful automation features on the Databricks platform.…
Advanced RAG Architecture: Building Agentic Pipelines for Complex Problem Solving https://knowledge.businesscompassllc.com/advanced-rag-architecture-building-agentic-pipelines-for-complex-problem-solving/ Traditional RAG systems work well for simple question-answering, but they fall short when tackling multi-step reasoning and complex decision-making tasks. Advanced RAG architecture with agentic AI pipelines changes this by creating intelligent systems that can break down problems, plan solutions, and adapt their approach based on context.…
Monitor, Analyze, and Save: Building AWS Cost Dashboards That Drive Efficiency https://knowledge.businesscompassllc.com/monitor-analyze-and-save-building-aws-cost-dashboards-that-drive-efficiency/ AWS costs can spiral out of control fast when you’re not watching them closely. Many engineering teams, DevOps professionals, and cloud administrators discover this the hard way when monthly bills arrive with unwelcome surprises.…
Deploying a Production-Grade Prometheus and Grafana Stack on Kubernetes https://knowledge.businesscompassllc.com/deploying-a-production-grade-prometheus-and-grafana-stack-on-kubernetes/ Setting up reliable Kubernetes monitoring isn’t just nice to have—it’s essential for keeping your applications healthy and your users happy. When your production workloads depend on real-time insights, you need a rock-solid monitoring stack Kubernetes deployment that won’t let you down.…
System Design Secrets: How Big Tech Handles Double Booking Without Breaking https://knowledge.businesscompassllc.com/system-design-secrets-how-big-tech-handles-double-booking-without-breaking/ Double booking disasters can sink a tech company’s reputation overnight. When Airbnb accidentally lets two guests book the same room or when concert ticketing sites sell the same seat twice, millions of dollars and customer trust disappear instantly.…
Designing an MCP Server: Schemas, Capabilities, and Error Handling https://knowledge.businesscompassllc.com/designing-an-mcp-server-schemas-capabilities-and-error-handling/ Building an MCP server requires careful attention to schema design patterns, server capabilities implementation, and error handling best practices to create reliable applications. This podcast is designed for developers working with message control protocol server architecture who want to build production-ready systems that can handle real-world complexity.…
Real-World Terraform: Automating an AWS VPC the Right Way https://knowledge.businesscompassllc.com/real-world-terraform-automating-an-aws-vpc-the-right-way/ Setting up AWS infrastructure manually through the console is time-consuming and error-prone. DevOps engineers, cloud architects, and infrastructure teams need a reliable way to build and manage AWS VPC environments at scale.…
A Cloud Architect’s Guide to IaC-Based AWS Multi-Account Provisioning https://knowledge.businesscompassllc.com/a-cloud-architects-guide-to-iac-based-aws-multi-account-provisioning/ Managing AWS multi-account architecture at scale requires more than just good intentions—it demands a systematic approach using Infrastructure as Code. Cloud architects and DevOps engineers face the challenge of provisioning and managing dozens or hundreds of AWS accounts while maintaining security, compliance, and operational efficiency.…
ECS, EC2, and Auto Scaling Explained: The Core of Scalable Cloud Architecture https://knowledge.businesscompassllc.com/ecs-ec2-and-auto-scaling-explained-the-core-of-scalable-cloud-architecture/ Building modern applications that can handle traffic spikes and grow with your business isn’t just nice to have—it’s essential. AWS ECS, Amazon EC2, and Auto Scaling work together to create scalable cloud infrastructure that adapts to your needs automatically.…
Full Deployment Walkthrough: Unsplash MCP Server with SSE Integration on Cloud Foundry https://knowledge.businesscompassllc.com/full-deployment-walkthrough-unsplash-mcp-server-with-sse-integration-on-cloud-foundry/ This comprehensive Cloud Foundry deployment walkthrough shows you how to deploy an Unsplash MCP Server with server-sent events integration from development to production. This podcast targets developers and DevOps engineers who need step-by-step instructions for implementing MCP server architecture on Cloud Foundry’s platform.…
Smarter Kubernetes Deployments: Moving Beyond Helm Charts https://knowledge.businesscompassllc.com/smarter-kubernetes-deployments-moving-beyond-helm-charts/ Helm charts have become the go-to solution for Kubernetes deployments, but many DevOps teams are hitting walls with complex applications and modern deployment needs. If you’re a DevOps engineer, platform architect, or Kubernetes administrator struggling with Helm’s rigid templating or looking to scale beyond basic chart deployments, it’s time to explore more powerful Kubernetes deployment tools.…
Automate Monitoring on AWS: Create CloudWatch Alarms with SNS Notifications https://knowledge.businesscompassllc.com/automate-monitoring-on-aws-create-cloudwatch-alarms-with-sns-notifications/ AWS infrastructure moves fast, and manual monitoring can’t keep up. This podcast shows DevOps engineers, cloud architects, and system administrators how to automate CloudWatch monitoring by creating intelligent alarms that send instant SNS notifications when issues arise.…
Secure Your Cloud with Code: Building Automated AWS Infrastructure Using DevSecOps https://knowledge.businesscompassllc.com/secure-your-cloud-with-code-building-automated-aws-infrastructure-using-devsecops/ Managing AWS infrastructure manually leaves your cloud environment vulnerable to security gaps and human errors. AWS DevSecOps changes this by embedding security directly into your automated infrastructure deployment process, giving you consistent protection at scale.…
Strategic Cloud Migration: Avoiding Pitfalls and Building a Future-Proof Strategy https://knowledge.businesscompassllc.com/strategic-cloud-migration-avoiding-pitfalls-and-building-a-future-proof-strategy/ Moving your business to the cloud isn’t just about following the latest tech trend—it’s about building a strategic cloud migration that actually works for your organization. Too many companies jump in without proper cloud migration planning, only to face budget overruns, security gaps, and frustrated teams.…
Simplify Authentication in Your App: AWS Cognito Deep Dive for Developers https://knowledge.businesscompassllc.com/simplify-authentication-in-your-app-aws-cognito-deep-dive-for-developers/ User authentication can make or break your app’s success, but building it from scratch eats up valuable development time and introduces security risks. AWS Cognito authentication solves this problem by handling the heavy lifting of user management, login flows, and security protocols so you can focus on what makes your app unique.…
Serverless DevOps: Automating Resource Lifecycle Management with AWS Lambda https://knowledge.businesscompassllc.com/serverless-devops-automating-resource-lifecycle-management-with-aws-lambda/ Managing cloud resources manually is a productivity killer, especially when you’re dealing with dozens of AWS services that need constant attention. Serverless DevOps with AWS Lambda automation changes the game by letting you build smart workflows that handle resource lifecycle management without you babysitting every deployment, scaling event, or cleanup task.…
Deploy Spring Boot on AWS Automatically with a CI/CD Pipeline (CodePipeline + ECS) https://knowledge.businesscompassllc.com/deploy-spring-boot-on-aws-automatically-with-a-ci-cd-pipeline-codepipeline-ecs/ Deploying Spring Boot applications manually to AWS gets old fast. Every code change means repeating the same tedious steps, and human errors creep in when you’re rushing to push updates. Setting up automated Spring Boot AWS deployment with a CI/CD pipeline AWS solves this headache by handling everything from code commits to production releases.…
Beyond Glue: Build a Lightweight CSV ETL with AWS Lambda and Step Functions https://knowledge.businesscompassllc.com/beyond-glue-build-a-lightweight-csv-etl-with-aws-lambda-and-step-functions/ Traditional ETL platforms like Glue often feel like using a sledgehammer to crack a nut when you’re just processing CSV files. If you’re a data engineer, cloud architect, or developer dealing with regular CSV data processing tasks, there’s a smarter way to handle your AWS Lambda ETL needs without the complexity and cost overhead.…
Simplify AWS CLI MFA Authentication with Interactive Script Automation https://knowledge.businesscompassllc.com/simplify-aws-cli-mfa-authentication-with-interactive-script-automation/ Managing AWS CLI MFA authentication can turn simple tasks into repetitive, time-consuming workflows that slow down your development process. Every AWS CLI command requires you to manually generate temporary credentials, copy session tokens, and update your configuration files – a process that gets old fast when you’re running multiple commands throughout the day.…
AWS Backup Automation Explained: Simplifying Data Protection for Cloud Workloads https://knowledge.businesscompassllc.com/aws-backup-automation-explained-simplifying-data-protection-for-cloud-workloads/ Managing backups for your cloud infrastructure doesn’t have to be a daily headache. AWS backup automation transforms how organizations protect their data by removing manual processes and reducing human error risks.…
Serverless vs IaC: AWS Lambda and CDK Compared for Cloud Engineers https://knowledge.businesscompassllc.com/serverless-vs-iac-aws-lambda-and-cdk-compared-for-cloud-engineers/ Cloud engineers face a critical decision when building AWS applications: choosing between serverless computing with AWS Lambda and infrastructure as code approaches like AWS CDK. This comparison breaks down the key differences in AWS Lambda vs CDK approaches, helping you decide when each solution fits your serverless architecture patterns and cloud engineering serverless needs.…
Simplify Your Monorepo Workflow: The Ultimate Guide to GitHub Actions CI/CD https://knowledge.businesscompassllc.com/simplify-your-monorepo-workflow-the-ultimate-guide-to-github-actions-ci-cd/ Managing multiple projects in a single repository can quickly turn into a nightmare without the right CI/CD setup. Monorepo GitHub Actions offer powerful solutions to streamline your development workflow, but knowing how to configure them properly makes all the difference.…
Data Architecture for Generative AI | RAG and Cloud-Native Design Patterns https://knowledge.businesscompassllc.com/data-architecture-for-generative-ai-rag-and-cloud-native-design-patterns/ Building effective data architecture for AI systems requires more than just throwing data at large language models and hoping for the best. Retrieval augmented generation has changed how we think about AI applications, demanding robust infrastructure that can handle both traditional data processing and specialized vector operations at scale.…
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