Share
Welcome to the What's Next! Podcast. I've met so many brilliant people as I traveled the globe and have had some fascinating conversations that I've wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on September 30, 2025 10:25 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 420945178 series 2311925
Content provided by TBL Network and TBLP Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TBL Network and TBLP Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Mastering Category Creation: Insights from Scott Brown of Cervin Ventures
Join host Edwin Frondozo on the Business Leadership Podcast as he sits down with Scott Brown, partner and head of platform at Cervin Ventures. With over 20 years of experience in marketing for tech giants like Facebook, Google, and Cisco, Scott shares his insights on category creation and market conversations. They discuss actionable advice for business leaders to shift their perspective on creating new categories, the importance of building valuable dialogues with customers and pundits, and understanding the challenges and long-term efforts behind successful category creation. Scott also highlights how to connect specific data points to showcase success and offers a glimpse into exciting innovations from Cervin Ventures' portfolio companies.
00:00 Introduction to Category Creation in Business
00:49 Meet Scott Brown: A Veteran in Marketing and Category Creation
01:57 The Essence and Impact of Category Creation
03:55 Adopting a Category Creation Mindset: Insights from Scott Brown
05:56 Practical Examples and Success Stories in Category Creation
08:36 The Fundamentals of Successful Category Creation
15:19 Leveraging AI and Innovation in Category Creation
22:42 Final Thoughts and Actionable Advice on Category Creation
24:29 Closing Remarks and Podcast Wrap-Up
Links:
243 episodes
))
