Share
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Manage episode 518702411 series 2542152
Content provided by The Business of Agriculture Podcast and Damian Mason. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Business of Agriculture Podcast and Damian Mason or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Agricultural producers excel at production but often struggle with promotion—especially in direct-to-consumer (DTC) markets. In this episode, business growth strategist Brian Frankel joins Damian Mason to break down the five essential steps in a consumer's buying decision. They explore motivational factors, perceived value, customer expectations, and the mindset shift required to sell effectively to modern consumers. Whether launching a DTC brand or improving outreach, this episode delivers actionable insights for farm-based entrepreneurs and agribusiness professionals.
The Business of Agriculture Podcast with Damian Mason is Sponsored by:
- NewFields Ag | https://newfieldsag.com
- Redox Bio-Nutrients | https://www.redoxgrows.com
- Harvest Returns | https://www.harvestreturns.com
Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.
This content is protected. ©Damian Mason, all rights reserved.
427 episodes
))
