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Listen to an insightful exploration of the innovative strategies employed by Mattel CEO Ynon Kreiz, as we analyze his approach through the lens of the Strategic Management Institute's Third Wave Strategy. Discover how Kreiz not only implemented conventional restructuring for performance improvement but also revitalized Mattel, transforming it from a traditional toy manufacturer into a dynamic player in the multifaceted media industry.

Following his appointment, many analysts viewed Matell as not much more than a struggling participant in the toy industry. Barbie was seen as nothing more than a tired doll, but Kreiz had a vision that went far beyond that. This video provides insight into his groundbreaking ideas and the strategic shifts that have redefined the brand's identity and market presence.

Ready to dive deeper? Register for our online course to gain exclusive insights and strategies that can elevate your own business approach.

For more resources, visit the SMI's CSOsandbox website by scanning the QR code in the video.

Stay tuned for more engaging content by subscribing to our YouTube channel, CSOsandbox (https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg), for video versions of these podcasts and more insights!

This series is designed for Chief Financial Officers and senior leaders who want to master the art of managing a strategy system—not just a plan. We explore the principles of Third Wave Strategy (www.csosandbox.com), a forward-thinking approach that transforms strategy into a continuous, enterprise-wide capability. The content is equally valuable for corporate executives, consultants, and advisors.

Why Listen?

  • Learn how to build a living strategy system that adapts and regenerates.
  • Discover practical tools and frameworks for managing complexity and uncertainty.
  • Gain insights from research and real-world applications through our Strategic Management Institute and CSOsandbox platform.

Supporting this journey is stratāgaia (www.phsandl.com/strategicintelligence), our Power BI-based strategy app . It’s not just a dashboard—it’s a dynamic, enterprise-wide BI platform that brings strategy to life, enabling leaders to visualise, monitor, and steer strategic performance in real time.

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18 episodes