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Peter Lang, accomplished entrepreneur, investor, and philanthropist, has cracked the code on agency growth through strategic acquisitions, a skill he believes most agency owners are uniquely positioned to master but rarely tap into. As a former agency CEO who executed eight acquisitions before his successful exit in 2022, he offers listeners a refreshingly practical perspective on breaking through growth ceilings with M&A strategies.

In this episode, Peter shares how mentorship has shaped his path, what it takes to prepare for a business exit or transition, and the strategies he’s used to scale companies through mergers and acquisitions. From building high-performance teams to navigating complex deals, Peter delivers insight for entrepreneurs looking to grow intentionally and sustainably.

Episode Highlights:

  • Peter Lang’s global education and a semester abroad in Paris shaped his entrepreneurial mindset and opened doors to international business opportunities.
  • This episode highlights the role mentorship has played throughout Peter’s career, from tactical advice to aspirational guidance from legendary thinkers.
  • Peter gives insights to why agency owners are uniquely suited for mergers and acquisitions, and how M&A can unlock growth far beyond organic scaling.
  • Peter’s three keys to mentoring success: Radical Clarity, Accountability With Cadence, and Real-World Playbooks; and how they directly drive results.
  • Real-world success stories from Peter’s clients, including multi-million-dollar exits and transformative acquisitions in the digital agency space, gives inspiration to entrepreneurs looking to grow intentionally and sustainably.

Episode Links:

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

  • Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
  • ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.
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Chapters

1. Introduction to Peter Lang (00:00:00)

2. Educational Foundations and Influences (00:04:27)

3. Defining Mentorship and Life Partners (00:10:10)

4. Philosophical Influences on Business (00:14:44)

5. The Agency Acquisition Journey (00:20:07)

6. AI's Impact on the Agency Landscape (00:28:10)

7. Finding Deals and M&A Success Stories (00:33:07)

8. Lightning Round and Future Projects (00:42:42)

101 episodes