In this episode of The DTC Insider, we’re joined by Yiqi Wu, founder of Aimerce, a SaaS platform specializing in server-based tracking for e-commerce.

Yiqi brings a wealth of experience from her time as an engineer at Facebook and Reddit, where she worked on groundbreaking tools like Reddit’s A/B testing platform. Now, she’s leveraging her technical skills to empower DTC brands to make smarter, data-driven decisions that fuel growth.

Here’s a glimpse of what you’ll learn:

• From Engineer to Founder: Yiqi’s Journey from Facebook and Reddit to Aimerce

• Reddit’s A/B Testing Platform and Its Influence on Data and CRO

• Key Data Pain Points for DTC Founders

• How Aimerce Helps Marketers Dive Deeper into Data

• Common Ad Performance Analysis Mistakes

• Essential Data for E-commerce Decision-Making

• Aimerce’s Approach to Data Collection and Revenue Growth

• Server-Based Tracking vs. Traditional Methods for Performance

• Aligning Aimerce’s Mission with Family Business Challenges

• Client Success Stories: Aimerce’s Impact on DTC Brands

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.