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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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If you're a beauty brand who wants to expand your market to the UK, but aren't sure what to do? You have two options:
1. Hire a market research firm, engage sentiment analysis, find consultants, do market sizing, look for retail partners/relationships. Or..
2. Call Jamelia Donaldson.
This is a conversation about how you build a business solving a problem for yourself, and others, and build it to scale.
Treasure Tress is the #1 destination for beauty brands looking to expand into the UK and beyond, and has a thriving community who is eager for products, experiences, and clarity. People actually care.
Jamelia tells us how she built Treasure Tress to be both a market expansion leader and a trusted product enabler for audiences, and how that is leading to her expanding into new markets, and disrupting the status quo. The discussion delves into the critical role of visibility and trust in the beauty sector, the strategic use of data to demonstrate market viability, and the innovative initiatives like the "For Dads Who Can't Braid" series.
You'll learn:
- How to make IP that shifts market sentiment and understanding
- How community lets you test and iterate in real time
- How to use physical products to scale advice and insights
- Navigating different markets with clarity and courage
- Navigating market changes, and staying close to the consumer
We hope you enjoy it.
Where to Find Jamelia
Instagram: https://www.instagram.com/jameliaisobsessed/
LinkedIn: linkedin.com/in/jameliaisobsessed
Treasure Tress: https://www.treasuretress.co.uk/
- (00:00) - Chapter 1
- (00:00) - Introduction to Treasure Tress and Jamelia Donaldson
- (01:39) - The Journey of Building Treasure Tress
- (07:23) - The Role of Treasure Tress in the Beauty Market
- (12:34) - Addressing Counterfeit Products and Consumer Trust
- (16:45) - The Importance of Data and Market Research
- (20:57) - Intersection of Black Hair and Fitness
- (26:50) - The Necessity of Visibility in Business
- (32:18) - Treasure Tress as an Infrastructure Company
- (32:58) - Navigating Supply and Demand in Beauty
- (36:00) - Empowering Dads: The Art of Hair Braiding
- (39:47) - Innovative Advent Calendars for Hair Care
- (51:01) - Celebrating a Decade of Resilience in Business
6 episodes
