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Cracking the 15% ceiling: How GlassesUSA is pushing eyewear into the digital future

The Ecommerce Toolbox: Expert Perspectives

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Guy Haimovitch, Chief Product Officer at GlassesUSA.com, unpacks the technology, operations, and regulatory shifts reshaping a category where accuracy, personalization, and confidence are non-negotiable.
Guy explains why eyewear has stubbornly remained at 15% online penetration, and what it actually takes to break through that ceiling. This conversation spans everything from AI-driven prescription scanning to omnichannel experimentation, revealing how GlassesUSA.com is removing friction from every stage of the customer journey.

For companies exploring omnichannel strategy, Guy reframes physical retail not as a revenue driver, but as a constant feedback engine for digital optimization. By testing virtual try-on experiences, NFC-enabled reviews, and in-store UX flows, GlassesUSA.com creates insights that improve online performance at scale.

So, if you work in ecommerce, personalization, or operational scaling, this episode offers a blueprint for bringing a unique product category to the digital sphere.

What You’ll Learn

  • How to break trust into actionable components - brand trust, prescription trust, and purchase trust and solve each with targeted UX and product interventions
  • Why AI prescription reading is essential for reducing errors and boosting confidence
  • The operational strategy behind profitable next-day delivery in a customized product category
  • How physical retail can accelerate digital innovation through real-time user insights
  • How SKU expansion, virtual try-on, and AI facial matching reduce returns and increase conversion
  • Why 2026 will reshape eyewear with remote exams, AI assistants, and 3D-printed frames
  • How to scale personalization in a category where fit, accuracy, and health data matter

Want to uncover hidden friction and convert more revenue? Click https://bit.ly/49xrojv to book a demo of Noibu — the ecommerce monitoring and experience analytics platform.

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
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