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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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E878: I break down the 6 critical steps of SEO in the exact order you must follow to avoid wasting time and resources.
Most people get SEO backwards, which leads to frustration and stalled growth.
Follow this sequence to maximize effectiveness, improve rankings, and drive real results.
What you'll learn: - Why starting with "offensive SEO" (creating pages to rank) is often a huge mistake. - The critical role of "Defensive SEO" and how to set your technical foundation first. - How to properly clean up and structure your site to make it easy for crawlers to understand. - The strategic reason why offensive SEO and link building must be done in tandem, not separately. - When reputation management becomes a worthwhile investment for your brand. - Why holistic SEO (improving all your marketing channels) acts as a powerful final boost.
The 6-Step Prioritized SEO Framework: 1. Technical SEO: The fundamental "Defensive SEO" checks (speed, rendering, indexing). 2. Clean Site: Structuring your site for easy crawling (link depth, removing thin pages). 3. Offensive SEO: Creating pages to rank for non-branded, high-intent keywords. 4. Link Building: Consistently building backlinks to support new and existing pages. 5. Reputation Management: Building trust and credibility when customers are deciding on your brand. 6. Holistic SEO: Improving your entire marketing ecosystem (social, videos, ads) to boost all efforts.
To go deeper into these strategies:
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction: The SEO Mistake Most People Make 00:30 Step 1: Technical SEO - The Foundation 01:57 Step 2: Cleaning Up Your Site 02:59 Steps 3 & 4: Offensive SEO and Link Building 05:22 Step 5: Reputation Management 06:47 Step 6: Holistic SEO 08:17 Personal Reflections 09:27 The Secret to Consistency 10:05 Closing Remarks
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #digitalmarketing #inboundmarketing #generativeengineoptimization
876 episodes
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