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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Black Friday doesn’t build trust - it just shines a spotlight on whether your audience already trusts you or not. And if that trust isn’t there yet? No discount, bundle, or flash sale will fix it.
In this episode, I share why Black Friday won’t magically save your business (or your sales) - and how to use this season strategically to grow, nurture, or sell in a way that actually feels aligned.
What You’ll Learn in This Episode:
- Why discounting isn’t the shortcut you think it is
- The three real reasons your Black Friday sale isn’t converting
- How to know if you have a volume or messaging problem
- The 3 ways to approach Black Friday: Lead, Nurture, or Sell
Mentioned in this episode:
- My 2023 Black Friday Numbers Revealed - & How You Can Plan For Your Own Black Friday Success This Year [Ep 159]
- Black Friday Toolkit - $37
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