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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this electrifying episode, Reggie pulls back the curtain on an anonymous internet sensation who turned curiosity into a multi-million-view media empire—all while hiding behind a literal green chair.
You’ll discover:
- The radical privacy strategy that helped his brand scale beyond his identity
- How he monetised accidentally viral content—starting with just $500
- Behind-the-scenes of cracking the code for high-conversion videos (without traditional ads!)
- Why he’s expanding into Indonesia—and why he calls media "the worst business in town"
Meet Koocester, an ex-food delivery rider who now commands $7k per video, collaborates with ministries and luxury brands, and built a 12-person team… all while staying faceless. Is anonymity his superpower? Or his biggest risk?
Don’t miss this mind-bending conversation about attention, authenticity, and the business of staying invisible.
Listen now wherever you get your podcasts.
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Disclaimer: The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.
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