Most business owners think they have a sales problem. They actually have a message that no longer fits the stage of business they’re in. Alyssa Nolte and M. Shannon Hernandez break down why your message is the real engine behind trust, relevance, and revenue... and what happens when it stops landing.

This episode is for anyone rethinking their customer relationships, rebuilding their brand, or trying to figure out why the things that used to work just don’t anymore.

Why listen

Shannon gives a clear, honest look at why conversion problems are rarely about conversion. They’re about communication. She explains how to spot a message that has gone stale, how to rebuild it, and why authenticity beats every tactic built on fake urgency or manufactured hype.

3 Key Takeaways

» If your message doesn’t match your current stage of growth, nothing else works.

» Most “conversion problems” are actually messaging problems. Your message is leaking trust.

» AI can help you polish, but it cannot revive a dead message. Your point of view and lived story still matter most.

Mentioned

Alicia Keys

Joyful Business Revolution

Profit Driven Messaging Ecosystem (Shannon’s resource)