What does touring really do for your career? Real-world advice for up-and-coming & indie artists — from stage presence and setlists to audience connection and market strategy.

In this episode of The Hatch Podcast: Music Accelerator, host Chris Estes breaks down the role of live shows in turning passive listeners into lifelong fans. Touring isn’t just about the miles — it’s about creating moments that matter, building real community, and learning what songs truly connect.

🎸 Touring Takeaways Every Artist Should Know:

• From Passive to Active: Why live shows create true believers.
• Setlist Strategy: How to shape the energy and flow of your show.
• Originals & Covers: Blending your songs to win over new audiences.
• Merch & Meetups: Why post-show connections matter as much as the music.
• Market Building: How to grow regionally before going national.

Chris shares lessons learned from years of managing and mentoring artists—offering a practical roadmap for building your audience, refining your craft, and making your live shows unforgettable.

“When you take that audience into a live music environment, that’s your moment to really sell them on you as an artist. That’s where a passive listener becomes an active fan.” — Chris Estes

🎧 Produced by Chris Estes and Tim Scott
📍 A production of Hatch Fairhope

🔗 Learn more about the Hatch Music Accelerator and how we’re mentoring Alabama artists and supporting independent music across the state at hatchfairhope.com
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The Hatch Music Accelerator helps independent artists in Alabama build sustainable careers through mentorship, workshops, and live showcase opportunities.
👉 hatchfairhope.com