Insight teams are facing a dangerous illusion: believing technology alone will elevate their influence while culture quietly erodes it. This is the unfiltered, hard-hitting conversation every insights leader needs to hear right now.
In Part 2 of this special live episode of The Insiders Club Podcast, recorded at the Stravito Insights Summit 2025 in Paris, three powerhouse leaders dig into one of the most misunderstood and most business-critical drivers of insight transformation: building a knowledge culture that outperforms any software, platform, or AI tool on the market.
Featuring Seema Hope (VP of Insight, The Economist), Leo Moore (Senior Director, Category Strategic Insights & Analytics, Kellanova), and Christopher Rastin (Head of Global Customer Research, E.ON), this conversation exposes what teams get wrong when rolling out knowledge hubs, the art of “democratization” and where it can backfire, and the emerging industry fault line around synthetic data.
Together, they unpack the real operating levers that make or break insight excellence in the age of AI: cultural discipline, curation, human judgment, and the courage to challenge hype cycles.
In this conversation, we tackle:

• The hidden cultural blockers that undermine self-service platforms and knowledge hubs.
• Why dynamic curation (not static libraries) is the new bar for insight democratization.
• Where GenAI genuinely accelerates workflows and where it’s dangerously unreliable.
• Why synthetic data could become the industry’s biggest ethical discussion.
  

If you’re committed to future-proofing your insight function, this episode isn’t optional, it’s the tried and tested roadmap.Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.