In this episode of The Kula Ring, sales expert, keynote speaker, and author Shawn Casemore joins Jeff and Carman to explore how sales have fundamentally changed, especially in the manufacturing sector. Shawn breaks down why today’s buyers spend far more time researching independently, how little time salespeople actually get in the buying cycle, and what both sales and marketing teams must do to earn attention and trust. He introduces his Unstoppable Sales Method and Prospecting System, explains the power of “value assets,” and shares practical strategies for connecting with modern buyers across multiple channels. From aligning sales and marketing to overcoming outdated sales habits, Shawn offers a clear roadmap for manufacturers looking to grow in today’s environment. More from Shawn here