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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode, Danny Decker breaks down one of the biggest misconceptions solo and small firm owners have about marketing: the belief that there’s a single, magical tactic that will instantly transform your results. Danny explains why this mindset keeps firms stuck — and outlines the three critical components every law firm needs to consistently generate leads, nurture prospects, and convert them into paying clients. If you’ve ever wondered why your marketing feels inconsistent or unpredictable, this conversation shines a light on what’s missing.
📌 Key Takeaways:
- Why the “magic bullet” mindset sends attorneys bouncing between marketing providers
- The essential three-part structure behind all successful law firm marketing
- How building a system (not chasing shortcuts) leads to more consultations and clients
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Chapters
1. The Magic Bullet Myth (00:00:00)
2. The Three-Part Success Framework (00:00:22)
3. Generating Qualified Leads (00:00:28)
4. Nurturing Prospects Over Time (00:00:43)
5. Driving Consultations And Conversions (00:01:10)
6. Build The Machine, Not A Hack (00:01:33)
7. Where To Learn More (00:01:56)
1018 episodes
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