What happens when a Microsoft marketer takes TikTok-style humor to LinkedIn?

Viral growth, 35K+ followers, and a whole new playbook for B2B content.

Daniel sits down with Heike Young, content leader at Microsoft, former Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professional content doesn’t have to be boring.

Heike opens up about her journey: from editing For Dummies books and running social at Salesforce, to reinventing herself as a LinkedIn video creator who blends humor, relatability, and practical insights.

You’ll hear:

> Why low-fidelity, authentic content often outperforms polished, high-budget productions.

> How to bring humor and personality into B2B without losing credibility.

> The step-by-step playbook for individuals who want to build their personal brand on LinkedIn.

If you’re planning on scaling your B2B brand through social content, this is the episode for you.

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Follow Heike:

LinkedIn: https://www.linkedin.com/in/heikeyoung/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com