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The mezcal category continues to show striking year-over-year growth. On this episode, we welcome two founders of newer mezcal brands to share their stories of navigating brand development, distribution, compliance, and other challenges. Host Jimmy Moreland and MHW's Brigid McCabe welcome Doce Mezcal's Mia Tonelli and Santa Almagia's Alana Abbitt.

Find out more about Doce Mezcal | Website

See more about Santa Almagia | Website

More info about MHW at https://www.mhwltd.com/
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Chapters

1. Mezcal is a Woman's World - with Mia Tonelli and Alana Abbitt (00:00:00)

2. Berlin Bar Con Recap & Tasting (00:00:06)

3. Setting The Stage: Women In Mezcal (00:01:41)

4. Meet The Founders: Dose & Santa Almagia (00:02:04)

5. Why Start A Mezcal Brand (00:02:36)

6. Mezcal 101: Flavor, Process, Terroir (00:04:09)

7. Dose’s Approach And Women-Led Production (00:08:53)

8. Representation And Breaking Industry Barriers (00:12:38)

9. Balancing Tradition With Modern Branding (00:16:40)

10. Distribution Realities And Hard Lessons (00:21:06)

11. Compliance, Partnerships, And MHW’s Role (00:28:35)

12. Oaxaca, Origin, And Supply Chains (00:33:22)

13. Favorite Serves And Closing Toast (00:36:01)

54 episodes