Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on February 05, 2025 17:04 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 371079872 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, we meet Lisa Guerrera, CEO and Co-Founder of EXPERIMENT.
EXPERIMENT is a Gen Z focused and sustainable skincare brand that is for the chemistry-curious consumer.
Lisa discusses the importance of making products people can connect with and not only making it look good (or postable!), but making sure it delivers results.
Topics covered
- Transforming passion into business
- Skincare consumers and culture
- Clean makeup trend
- Influencer marketing
- Role of TikTok, Youtube, and Instagram
- Starting in retail
Takeaways
- Make products that people can really relate to.
- Identify places of confusion for consumers and make it clear and transparent to build trust between the brand and customer.
- By understanding their consumers deeply, EXPERIMENT’S go-to-market was immensely social media heavy.
- Gifting to influencers was key to their success, as well as making influencers feel involved in the development of the product
- Tiktok is great for top of funnel. People trust it more than Instagram. Youtube videos have the most staying power.
- Brand marketing can change culture and be part of culture
Please let us know your thoughts about the episode!
Where to find Lisa Guerrera:
Linkedin: https://www.linkedin.com/in/lisa-guerrera/
Website: https://experimentbeauty.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
64 episodes
