Artwork
iconShare
 
Manage episode 482750428 series 3490185
Content provided by Seedtag. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Seedtag or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Katsur, CEO of IAB Tech Lab, to explore the evolving landscape of ad tech.

They discuss the importance of innovation, open source solutions, and the role of IAB Tech Lab in standardizing practices within the industry. The conversation delves into the challenges of measurement in connected TV (CTV), the emergence of the Trusted Server initiative, and the need for integrity and security in open source projects.

Interested in being a guest? Contact us: thepubwaypodcast.com/contact

  continue reading

27 episodes