This podcast episode, written by Wyn Nathan Davis for The Sales Experts, stresses the fundamental necessity of establishing a structured sales process rather than relying on mere enthusiasm for business success. It defines this methodology as a systematic, repeatable system designed to guide both the salesperson and the buyer step-by-step, ensuring activities align closely with sales and planning goals. Implementing this engineered approach provides significant organisational advantages, including consistency in customer experience, robust risk management, and the capacity for scalable revenue growth. The article outlines eight typical stages necessary for effective sales, beginning with Prospecting / Initial Contact and progressing through needs assessment, presentation, and eventual Commitment / Closing. Skipping any of these essential steps is noted as a common cause of failure, underscoring that the cycle must be followed to build trust and improve pipeline management. Ultimately, the successful combination of a clear sales process and defined planning yields greater control, predictability, and accurate revenue forecasting for leadership.

Read the full blog article here: https://thesalesexperts.com/create-a-sales-process-2/