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The Action Catalyst interviews top leaders and achievers, sharing hard-earned tips and advice to help you uncover your inspiration and gain valuable insights to overcome setbacks, defeat mediocrity, and reach your goals in life, business, and beyond. Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
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Content provided by Julie Fried, Business & Systems Strategist, Julie Fried, and Systems Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Fried, Business & Systems Strategist, Julie Fried, and Systems Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
When you think of templates, do you picture robotic emails that suck all the personality out of your client experience? In this episode, we're joined by Colie James, a Disney-loving client experience strategist and host of the Business First Creatives podcast.
Colie shares why templates get such a bad rap (hint: it’s not the template, it’s how people use them), how to infuse your brand personality into even the most automated workflow, and why voice of customer research is your secret weapon for sounding relatable instead of robotic.
From her favorite must-have templates to the genius way she makes her automated emails feel like a high-touch experience, Colie proves that systems don’t have to mean stiff communication. Templates can actually help you be more personal, consistent, and stress-free.
3 Key Takeaways:
- Why templates often feel cold—and how to fix that
- How to capture your authentic voice (hint: start by talking out loud)
- The three templates every creative needs to have on hand
Find It Quickly
- 00:45 - System Reboot: Fun and Personal Questions
- 02:38 - The Power of Templates
- 04:15 - Infusing Personality into Templates
- 11:38 - Essential Templates for Creatives
- 15:50 - Encouragement and Final Thoughts
- 19:00 - Disney's Operational Excellence
Mentioned in this Episode
Connect with Colie
29 episodes
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