Share
Shift happens. This podcast can help. Layoffs can leave you scrambling for what’s next. Company priorities can switch at the speed of light. Promotions can feel out of reach. Or perhaps you’re starting a new venture. For better or worse, our work lives are constantly changing. How do we forge our career path through this ever changing landscape? Leading Up: The Work Shift is the compass that will guide you back to your career values, goals, and vision. If you’re feeling lost, you're not alon ...
…
continue reading
Manage episode 494574129 series 2946303
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8
Shopify store owners: what if one simple question could improve your ad spend, creative, and segmentation?
In this episode of The Unofficial Shopify Podcast, Matt Bahr, founder of Fairing, unpacks what 20 million post-purchase surveys taught him about attribution—and why most brands still get it wrong. Learn how to track what really works, identify new channels like AppLovin and CTV, and use surveys to improve more than just marketing.
In this episode, you’ll learn:
- Why last-click attribution is broken—and what to use instead
- The one survey question every brand should ask
- How Fairing’s data reveals the rise of AppLovin and CTV
- What zero-party data can do for your segmentation and CRO
- How top brands like Bombas and Thrive use surveys to drive action
Sponsors:
- Swym – Wishlists, Back in Stock alerts, & more
- Cleverific – Smart order editing for Shopify
- Zipify – Build high-converting sales funnels
Resources mentioned:
Work with Kurt:
508 episodes
))
