In this episode, we sit down once again with branding expert Chris Do for a powerful and honest conversation about creativity, culture, and the future of Vietnam. We explore why Vietnam has yet to produce globally recognized brands, exploring the structural, cultural, and economic challenges that hold creators back—along with the incredible potential waiting to be unlocked.

Chris reflects on the unwavering dedication of Japanese craftsmen, whose mastery comes from generations of focus, discipline, and intention. Together, we examine what Vietnam can learn from this mindset, and how intentional craft could reshape the country’s creative identity.

We also talk about the importance of focus, purpose, and long-term thinking for anyone hoping to build meaningful work—whether in design, entrepreneurship, or personal development. Chris shares insights from his second trip back to Vietnam, offering a candid look at the nation’s current trajectory and what he hopes to see in its creative future.

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Many of you still have the chance to record and preserve the legacies of your own families. I’ve sat with families now for interview sessions to record the rich histories of parents and explore the lives of the generations that preceded them. Don’t let your family stories go untold! Take a moment to reach out and together we will bring out your family’s story on a recorded journey. - Kenneth Nguyen

Visit vietnamstorybank.com today for more information!