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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We break down how visibility, structure, and storytelling reshape the independent podcast game — through the lens of a full Thorn City rebrand, a new ecosystem, and a creator-first mindset. From a decade of gig-economy grind to building an agency and a marketplace, this episode lays out the blueprint for indie longevity.
Episode Topics
• audio-first vs video-for-reach
• Thorn City Syndicate rebrand + ecosystem
• Thorn City Spotlight Show focus + tagline
• indie podcast failure rates + what causes them
• cadence, publishing systems, and benchmarks
• PodMatch for guesting, sourcing, & agency services
• five levers of differentiation for indie hosts
• micro-audiences vs vanity metrics
• repurposing into clips, reels, blogs, emails
• collaborations, guest swaps, and strategic partnerships
• vendor marketplace, studio pipeline, and visibility services
• the “Be Seen. Be Heard. Be Remembered.” framework
Use my link: joinpodmatch.com/ThornCity — tap in and let’s work.
Make sure you subscribe to Thorn City Spotlight on YouTube.
Welcome 2 Thorn City — Be Seen. Be Heard. Be Remembered.
Powered by Thorn City Syndicate Management, this ad introduces the ecosystem built for creators, entrepreneurs, and solo hustlers ready to turn visibility into value. Tap in and learn how to join the movement.
🎧 Powered by Thorn City Syndicate Management — the ecosystem for creators & entrepreneurs.
📺 Watch the show: YouTube.com/@ThornCitySpotlight
📱 Follow the movement: @ThornCitySyndicate
🔗 Join the Founding 7: ThornCitySyndicate.com
Chapters
1. Visibility Meets Transformation: The Indie Path To Podcast Longevity (00:00:00)
2. Why Rebrand Now (00:05:45)
3. Audio First Podcasting Philosophy (00:08:50)
4. Independent Podcaster Industry Stats (00:12:10)
5. Consistency Over Hype (00:17:30)
6. PodMatch As Growth Engine (00:21:05)
7. Download Benchmarks That Matter (00:25:37)
8. Building A Booking Agency (00:28:52)
9. Five Ways To Stand Out (00:32:07)
35 episodes
