In this episode of Thought Behind Things, we sit down with Umer Munawar, Co-Founder of SmartLane, one of Pakistan’s fastest-growing logistics aggregation platforms.

Umer shares how he exited Finja and jumped straight into solving Pakistan’s most chaotic industry - e-commerce logistics. From integrating 31 courier companies, to processing thousands of parcels, to raising $2.3 million, this episode breaks down what really happens behind the scenes in Pakistan’s delivery ecosystem.

We discuss:

• Why e-commerce is the easiest business today
• Why logistics is brutally hard with razor-thin margins
• How SmartLane aggregates every major courier
• Why delivery riders earn so little
• Why Pakistan’s logistic pricing is totally unrealistic
• The future of debt funding, blockchain, & capital access
• And what Pakistan could look like by 2050

A deep-dive into e-commerce, logistics, fintech, and the future of business in Pakistan.

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Muzamil's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠

Nayab's LinkedIn: pk.linkedin.com/in/umer-munawar-41a9a2125

Endeavor's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠

Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid