The 2025 motorcycle market decline is a pressing issue, with U.S. sales down 9.2% as of October 2025 and European sales dropping 7.8% in the year's first half. Contributing factors include the implementation of new Euro 5-plus regulations, economic uncertainty, and higher interest rates, which have made financing more costly. Additionally, tariffs have influenced consumer purchasing decisions, and Harley Davidson's waning market share exacerbates the situation. While there are pockets of growth among certain brands and markets, the overall motorcycle market decline poses challenges that manufacturers must address to remain competitive.

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