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Ep 166: Turning Emails Into Stories That Sell | Guest Expert Joanne Homestead
Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Manage episode 523087925 series 2999667
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We break down how to turn everyday moments into immersive, open-worthy emails using a simple three-layer framework: storytelling, personality-infused copy, and strategy. We share hooks, edits, CTAs with reasons, and where storytelling fits across sequences and newsletters.
• Three-layer email framework: story, personality, strategy
• Show don’t tell, strong hooks, satisfying endings
• Everyday stories tied to lessons and offers
• Ruthless editing using the so what test
• Reasons-first CTAs that increase clicks
• BANK personality codes to speak to values
• Welcome, pre-launch, and sales sequences
• Repurposing emails into video, blogs, and podcasts
• Shift from convincing to diagnosing symptoms and causes
• Start simple with one story and one clear next step
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Joanne Homestead:
Joanne Homestead is your expert email copywriter, holistic copy coach, and obsessed storyteller. With over 15 years of experience creating captivating and aligned messaging as a master teacher, she empowers soulful entrepreneurs and coaches in wellness, well-being, and mindset elevate their stories to connect, compel, and soulfully sell with integrity, email-style. She’s a momma of two little ones and loves a good cup of chai to fuel her creativity and passion for storytelling marketing.
Website | LinkedIn | Guide to Writing Irresistibly Entertaining Emails the Sell | Quiz: What's your best step to cultivate deeper connections in email?
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Chapters
1. Welcome And Guest Introduction (00:00:00)
2. The Three-Layer Cake Framework (00:04:07)
3. Storytelling As 3D Marketing (00:07:17)
4. Show Don’t Tell And Hooks (00:12:14)
5. Everyday Stories That Convert (00:17:24)
6. Satisfying Endings And Momentum (00:22:44)
7. Pruning And Purposeful Editing (00:26:54)
8. Personality-Infused Copy That Moves People (00:30:54)
9. Reasons-First CTAs And The Xerox Study (00:36:24)
10. BANK Personality Codes For Resonance (00:41:24)
174 episodes
