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When to Pivot, Persevere, or Purge with Josh Barker
Traction First - A Corporate Innovator's Guide to Unlocking Market Traction
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Pivoting isn’t failure—it’s progress.
In this episode of the City Innovations Podcast, Chris Tromp (COO, City Innovations) talks with Josh Barker (CEO & Founder, City Innovations) about the emotional and strategic realities of changing course, calling it quits, or pivoting. They unpack why failure is a critical part of learning and how focusing on traction first leads to breakthroughs.
They discuss:
- Why pivots don’t equal failure
- The role of failure as learning
- When to pivot, persevere, or purge
- The dangers of false summits and the feature myth
- Why traction metrics matter more than vanity metrics
⏱️ Chapters:
(00:00) Welcome and Intro: Chris Tromp and Josh Barker
(01:22) Why Founders Struggle with Pivoting
(05:34) Failure as Learning and Progress
(09:18) Celebrating Learnings, Not Just Wins
(14:10) When to Pivot vs. Persevere vs. Purge
(19:27) False Summits, Burnout, and the Feature Myth
(25:40) Small Pivots vs. Big Pivots: What Works
(31:05) Communicating Pivots to Your Team
(37:11) Red Flags: When It’s Really Time to Pivot
(43:20) Startup Stories: Pivoting with Clients
(49:18) Final Thoughts: Traction First and Avoiding Vanity Metrics
Want to learn more?
Check out our site.
https://www.tractionfirstbook.com/
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