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Artem Smirnov | Normalize Psychedelics

“One testimony at a time, he’s normalizing the miracle.”

In this episode, George sits down with Artem Smirnov, Co-founder & Creative Director of Normalize Psychedelics — a project collecting 1,000 raw testimonies from people whose lives were radically changed by psychedelic medicine. Once a filmmaker documenting narrative, Artem has become a witness to resurrection: real people coming back from “impossible” experiences with new eyes, new lives, and new purpose.

From a van rolling down the West Coast to a global archive of healing, Artem is preserving the unfiltered human truth behind psychedelic transformation — not the corporate version, not the sanitized version, but the real one.

In this conversation, we explore the movement, the mission, and the mythology behind the psychedelic renaissance… and the questions that will define its future.

Topics We Explore

• The origin story of Normalize Psychedelics and why Artem chose testimonies over theory
• The danger of sanitizing or corporate-branding a medicine born from rebellion
• The difference between safe access and spiritual sterilization
• Ritual, archetype, and the “impossible” — why psychedelic stories sound like modern myth
• Whether the real war has always been a war on consciousness
• The struggle between sacred medicine and capitalist extraction
• Psychedelics as the potential literacy of the future
• How to hold space for healing without turning it into an industry
• What a world could look like where psychedelic experiences are considered a public good

Key Questions From the Episode

• “What does ‘normalizing psychedelics’ look like without sterilizing or neutering the rebellion that gave rise to them?”
• “Is the real war not on drugs but on consciousness that refuses to behave?”
• “What if psychedelics become the literacy of the future — and sobriety becomes the illiteracy of the past?”
• “Are we ready for a world where psychedelic experiences are considered a public good?”
• “How do we avoid turning sacred medicines into another consumer commodity?”

About Artem Smirnov

Co-founder & Creative Director of Normalize Psychedelics, Artem is traveling the world collecting first-person accounts of transformation — building the largest living archive of psychedelic healing on the planet.

Learn more at: www.normalizepsychedelics.com

One on One Video call W/George
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