Have you ever wondered how gamification works? Or why some consumers flock to certain brands even when they seem to be adding extra steps to the funnel? We’ve been asking some of these same questions so we sat down with Jackie Eagle, Senior Director for Strategy and Accounts at Jebbit, to find out more. Jackie shares her in-depth knowledge and behind the scenes access for how the Jebbit platform’s use of interactive content has led to brands seeing results like a 10x return on ad spend or a 97% decrease in costs per lead! If you’re in direct response advertising and want to find out the tools and actionable insight on how you can see similar results yourself, then you need to listen to this week’s podcast.