On this episode of The Value Factory Podcast, Nick Anderson sits down with John Steckler, a veteran sales strategist and OneAccord Partner, to unpack the real mechanics of growth. From self-storage to high tech to healthcare, John has spent decades helping companies stuck in decline rediscover how to sell, price, and scale smarter. He shares why fresh eyes, hard data, and tough conversations are the keys to turning around stalled businesses—and how to find growth hidden in plain sight. Together, they explore the difference between builders and gardeners, why pricing matters more than volume, and what it takes to make change stick long after the consultant leaves.