As of April, Vietnam recorded 104.7 million mobile broadband subscriptions, marking a 14.4% increase compared to the same period last year (VnExpress, 2025). This clearly reflects the growing dominance of mobile-first behavior among consumers. In response, Google is adapting its advertising solutions to better align with local user habits. From integrating Click to Zalo and YouTube Shopping to applying AI in ad optimization, these strategies are designed to help businesses reach their customers more effectively in a digital landscape increasingly centered around mobile devices.

In this week’s episode of the Vietnam Innovators podcast, we speak with James Lange, Customer Solutions Director, Google Vietnam. With over 15 years of experience leading digital growth initiatives across the US and Asia, James is a key figure in driving the adoption of AI-powered marketing solutions among Vietnamese businesses. In conversation with host Hao Tran, he shares strategic perspectives on how Google is localizing its technologies to support Vietnam’s digital transformation.

If you're a marketer looking to better understand how to reach Vietnamese consumers, don’t miss this episode of Vietnam Innovators.

Listen to this episode on YouTube

And explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovator

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