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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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The game plan for eCommerce SEO
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Enterprise eCommerce sites struggle with SEO governance implementation across multiple teams and technical systems. Petra Kis-Herczegh, freelance SEO consultant and creator of the Enterprise SEO course, shares proven frameworks for scaling SEO operations at complex organizations. The discussion covers adaptive governance structures that integrate with existing development workflows, strategic approaches for balancing rigid technical requirements with flexible content processes, and decision-making frameworks for determining when to implement strict SEO sign-off protocols versus collaborative team structures.
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