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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of We Built This Brand, Chris chats with Vince Wang, Chief Marketing Officer at Mustard Love, the platform helping restaurants connect with local influencers and track real ROI.
Vince shares how data-driven marketing and startup experience shaped his approach to influencer campaigns that actually drive business results. A must-listen for marketers, restaurant owners, and creators looking to turn influence into measurable impact.
Show Highlights:
(00:21) Meet Vince Wang
(01:25) Vince's Journey into Marketing
(02:09) First Role and Performance Marketing
(03:51) Joining Mustard Love
(04:28) The Evolution of Mustard Love
(05:14) Why the Name Mustard Love?
(06:08) What is Mustard Love?
(07:39) Influencer Strategy and Success Stories
(08:20) Micro-Influencers and Local Impact
(11:52) Automating Influencer Campaigns
(18:50) Future of Influencer Marketing
Links:
https://www.mustard.love/
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