Share
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Manage episode 519253202 series 2930709
Content provided by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to the What's Next! Podcast with Tiffani Bova.
I'm thrilled to welcome Phil Gilbert to the show today. He is IBM's former General Manager of Design, where he helped transform one of the most traditional companies in the world into a global design thinking powerhouse. In his new book, Irresistible Change, he pulls back the curtain on how he did it.
THIS EPISODE IS PERFECT FOR…leaders and innovators who want to spark meaningful change in their organizations. If you're trying to turn great ideas into action and scale creativity across teams, this episode will challenge how you think about transformation.
TODAY'S MAIN MESSAGE…change is inevitable but how you lead it determines whether your organization thrives or stalls. Phil shares how he helped one of the most traditional companies in the world reinvent itself from the inside out. In this conversation, Phil explains how to build a culture that listens instead of dictates, why mandates fail, and how "every day is a prototype" when you're leading transformation.
KEY TAKEAWAYS:
Transformation succeeds when it's treated like a product, not a mandate.
Sustainable change starts with small, willing teams that create momentum.
Design thinking isn't about becoming a designer, it's about empathy and experimentation.
Culture drives outcomes more than any single tool or technology.
Every day and every idea is a prototype for what's next.
WHAT I LOVE MOST…Phil's reminder that meaningful change doesn't come from top-down directives. It comes from people who are empowered to experiment, collaborate, and learn.
Running Time: 28:23
Find Tiffani Online:
Find Phil Online:
Phil's Book:
Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success
333 episodes
))
