LinkedIn Monetization & Personal Branding: How Bonnie Dilber Grew 440K+ Followers While Working Full-Time Workfluencer podcast

Can you really master LinkedIn monetization and personal branding without quitting your 9–5? Bonnie Dilber proves it’s possible. As a recruiting manager at Zapier and a recognized LinkedIn content creation expert, Bonnie has built a thriving LinkedIn presence of over 440,000 followers—all while leading a recruiting team and managing high-value brand partnerships.

In this episode, Bonnie reveals the exact LinkedIn content creation strategies that fueled her growth, the boundaries she sets between her personal brand and her employer, and how she evaluates brand deals and monetization opportunities. Discover how to build authentic thought leadership on LinkedIn, handle workplace reactions to your content, and create professional influence without putting your career at risk.

If you’re ready to unlock LinkedIn monetization and elevate your personal branding while staying employed, tune in for actionable tips, honest insights, and inspiration from one of LinkedIn’s top voices.

What you’ll learn:

How Bonnie scaled her LinkedIn following to 440,000+ while working full-time
The secrets behind effective LinkedIn content creation for professionals
Setting boundaries between your employer’s brand and your personal brand
How to assess and select LinkedIn monetization and brand partnership opportunities
Why Bonnie chose not to become a full-time creator—and what that means for you
Navigating workplace conversations and pushback as your LinkedIn presence grows
Building professional thought leadership and credibility on LinkedIn

Don’t miss this episode if you want to grow your LinkedIn presence, monetize your expertise, and build a powerful personal brand—all without leaving your day job.

RESOURCES MENTIONED:

RECOMMENDED NEXT EPISODE
→ Content Creation While Employed: Jessica Winder on Brand + Boundaries

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🌟 CONNECT WITH BONNIE
💼 LinkedIn: https://www.linkedin.com/in/bonnie-dilber/ 🎵 TikTok: https://www.tiktok.com/@bonniedilber 🌐 Website: https://www.passionfroot.me/bonnie-dilber 📸 Instagram: https://www.instagram.com/bonniedilber/

🌟 CONNECT WITH RHONA
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ *********** 💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/workfluencer/id1740429498
🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

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