Discover what’s next from OWC as Larry O’Connor joins Marc Aflalo to break down all the biggest product launches from CES and NAB 2025, including Thunderbolt 5 hubs, the Archive Pro, the award-winning X12, and major updates to Jellyfish and SoftRAID. If you care about fast, reliable, and scalable storage—this conversation is packed with insight.

Larry explains why OWC aims to be the “boring” part of your workflow—because boring means dependable. From Thunderbolt 5’s game-changing bandwidth to LTO tape’s surprising comeback, we dive into hybrid workflows, cloud limitations, on-prem AI, and why customers keep coming back for solutions that just work. This is a must-watch for content creators, IT teams, and anyone building professional video or data workflows.

[Chapters]

0:00 – Travel & tech shows: CES, NAB reflections

1:33 – In-person feedback and customer love

2:28 – Promise vs. delivery in tech solutions

4:13 – Making workflows seamless and “boring”

5:39 – Thunderbolt 5: What it fixes, what it enables

12:07 – Archive Pro and the unexpected rise of LTO

17:20 – Explaining SoftRAID and why it matters

30:30 – Cloud vs. local: real-world hybrid workflows

34:46 – Jellyfish S24 & B24: Affordable power for teams

37:45 – Atlas cards and ThunderBlade performance

42:20 – Jellyfish OS 3.0: More self-healing, more power

48:32 – Final thoughts on peace of mind and performance

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