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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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One of things that separates the brilliant Direct-to-Consumer businesses from the ordinary is that they do a lot of customer research.
In this episode I speak to research expert (and now Executive Coach) Natalie Thwaites.
We cover the benefits of research, how to select participants to take part, the advantage of focus groups verses individual interviews, moderating the group ourselves or getting an outside expert.
24 episodes
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