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Customer research & insight for DTC from surveys to focus groups with Natalie Thwaites

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Manage episode 287832363 series 2846170
Content provided by Machine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Machine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

One of things that separates the brilliant Direct-to-Consumer businesses from the ordinary is that they do a lot of customer research.

In this episode I speak to research expert (and now Executive Coach) Natalie Thwaites.

We cover the benefits of research, how to select participants to take part, the advantage of focus groups verses individual interviews, moderating the group ourselves or getting an outside expert.

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 287832363 series 2846170
Content provided by Machine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Machine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

One of things that separates the brilliant Direct-to-Consumer businesses from the ordinary is that they do a lot of customer research.

In this episode I speak to research expert (and now Executive Coach) Natalie Thwaites.

We cover the benefits of research, how to select participants to take part, the advantage of focus groups verses individual interviews, moderating the group ourselves or getting an outside expert.

  continue reading

24 episodes

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