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Customer research & insight for DTC from surveys to focus groups with Natalie Thwaites
Manage episode 287832363 series 2846170
One of things that separates the brilliant Direct-to-Consumer businesses from the ordinary is that they do a lot of customer research.
In this episode I speak to research expert (and now Executive Coach) Natalie Thwaites.
We cover the benefits of research, how to select participants to take part, the advantage of focus groups verses individual interviews, moderating the group ourselves or getting an outside expert.
24 episodes
Manage episode 287832363 series 2846170
One of things that separates the brilliant Direct-to-Consumer businesses from the ordinary is that they do a lot of customer research.
In this episode I speak to research expert (and now Executive Coach) Natalie Thwaites.
We cover the benefits of research, how to select participants to take part, the advantage of focus groups verses individual interviews, moderating the group ourselves or getting an outside expert.
24 episodes
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