Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social
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How Susan G. Komen Increased Revenue 30% Combining Direct Mail & Digital
MP3•Episode home
Manage episode 293155459 series 166676
Content provided by Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
On the show today were: Rachel Davies, Creative Director @ Susan G. Komen Mary Ann Geers, Senior Vice President of Corporate Strategy @ GPA Joseph Manos, Executive Vice President @ MindFire During the interview, I dug into Rachel’s: 30% increase in revenue (by combining direct mail & digital in *this* way) “HOOK” method that drives meaningful engagement through multiple channels Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital examples! Also, Mary Ann Geers and Joseph Manos covered: insight into some of the surprising industries that are recovering and using Direct Mail recent label use-cases, creative and engaging mail pieces, & luxury purchase campaigns
…
continue reading
91 episodes
MP3•Episode home
Manage episode 293155459 series 166676
Content provided by Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
On the show today were: Rachel Davies, Creative Director @ Susan G. Komen Mary Ann Geers, Senior Vice President of Corporate Strategy @ GPA Joseph Manos, Executive Vice President @ MindFire During the interview, I dug into Rachel’s: 30% increase in revenue (by combining direct mail & digital in *this* way) “HOOK” method that drives meaningful engagement through multiple channels Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital examples! Also, Mary Ann Geers and Joseph Manos covered: insight into some of the surprising industries that are recovering and using Direct Mail recent label use-cases, creative and engaging mail pieces, & luxury purchase campaigns
…
continue reading
91 episodes
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